If you are a professional, then you know that first impressions matter. Chances are that many potential clients are looking you up online before they decide even to give you a call, much less give you their business. If they Google you, will they like what they see? Will they trust that you are a reputable partner? As your images online are often your first impression, your photos must be a good representation of you and your business.
Professional pictures enhance your brand
Personal and professional branding headshots are not just for your social media. They can also be used for company websites, advertising, email signatures, and more. They become part of a consistent, recognizable brand that builds trust and “puts a face to the name” of your business. This is true for small and large companies alike, and no matter if you work for a prominent law firm or a quirky marketing agency, your photos should speak to your company’s workplace culture.
Quality pictures make you stand out
The reason people invest in professional headshots is that they want to show their best. While everyone should have these photos, many people don’t. This gives those that do invest in their image a considerable advantage. Whether you are looking for a job or want to further your career, a great photo will set you apart from the competition. Photos that are taken in bad light, selfies, cropped from other personal photos, or do not align with your brand will only hurt you. Good lighting and technique, proper backgrounds, wardrobe styling, and high-resolution images, taken with the purpose of being used as a business headshot, will make you stand out.
Professional photos show you take your career seriously
No matter the type of work you are in, people judge you based on appearance. With that in mind, do you think people would feel more comfortable working with someone who took a selfie on their iPhone or someone who has invested in high-quality professional headshots? It is pretty easy to tell the difference (even if smartphone manufacturers tell you something else). Most people recognize that those who have invested in quality pictures have also invested in their careers. Having a good headshot gives you credibility with potential customers, employers, and partners and gives them confidence that they are conducting business with a professional.
Headshot photos let your personality shine
Professional headshots aren’t just for top executives. They are for anyone who wants to speak to their brand, build a business, and portray expertise. Just about anyone in any field can benefit from a great headshot. An experienced headshot photographer will know which clothing and background will best bring out your personality and match your brand.
Business headshots improve connection
When someone sees a photo of you before you meet, it gives them a sense that they already “know” you and increases the feeling of connectivity. However, this is also one reason why having a good headshot is vital. If the photo doesn’t look like you or is outdated, it produces a disconnect and distrust. In addition, a current headshot creates a visual reminder of who you are. How many times have you met someone in passing, only to not remember their name? If you have a professional headshot, it is easier for business contacts to recognize you and perhaps connect online.
A professional headshot photographer is key
Hiring a photographer like myself that specializes in business photography will make all the difference. I know how to position you, which clothing you should wear for pictures, which lighting to use, the best backgrounds, and how to bring out your personality. From small to large companies, entrepreneurs to freelancers, having professional headshots will bring you the career and clients you dream of.
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