Commercial Product Photography For E-Commerce Businesses

Commercial product photography for e-commerce businesses. Let me tell you how I turn product photography into an “add to cart” moment for your customers!

We’ve come a long way from ring lights and photo boxes! Commercial product photography for e-commerce brands used to be all about light, bright, photos that proudly displayed products up front and center. That is until it became a copy-and-paste strategy for marketing a product-based brand. You could easily purchase a photo box on Amazon and a DSLR camera and get to work. But copy and paste business strategies only work until they don’t. Make sense? Once every brand starts doing the same thing, potential customers are no longer able to see what makes your product stand out. When that happens, they definitely are not clicking add to cart. But, above all, there is no memorable brand experience that keeps them coming back. And they certainly aren’t telling everyone they know about their most recent purchase.

With product-based & e-commerce businesses, your customers have to crave the experience your product offers!

Wondering how we achieve this with commercial product photography? The human element! Also known as professional models. I personally love creating editorial-style product photos with models. Professional models know how to sell it. And they know how to make your customers crave it! They add depth to your brand’s marketing that wouldn’t otherwise be seen.

Think about that designer bag (or watch) you’ve been eyeing! When it you see it displayed on a billboard or on the pages of Vogue, who is carrying it? Is it a well-dressed model that embodies the brand? What are they dressed for? Can you picture where they are headed while carrying the bag (or wearing the watch!)? Is it off to a high-powered law office for a full calendar of work on a Monday? Or are they heading to a local coffee shop for a slow afternoon of chatting with a friend? Product photography should paint the picture of the experience it offers and how the product fits into your life, in the same way I’ve just described.

Hi! I’m Aiva of AG PIcture. I offer commercial product photography for e-commerce brands that sell in the digital space including Shopify, Amazon, and social media!  I know all the ins & outs of Amazon’s product photo guidelines, and I love to make the process simple and easy for my clients. I pride myself on creating professional, high-quality content. Many of my clients with product-based businesses have shipped their products to my studio. Conversely, I’ve also traveled nationwide for clients with oversized products. Showrooms, manufacturing plants, you name it! To work with me on elevating your product-based business through photography marketing, fill out the form below and I’ll be in touch.